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Facebook: How authors can use it for book promotion

Facebook has more than 175 million active users worldwide. If Facebook were a country, it would be the eighth most populated in the world, just ahead of Japan, Russia and Nigeria. The fastest growing...

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Facebook Marketing For Authors With Amy Porterfield

Facebook can be quite overwhelming but there are 500 million users and it’s the most popular social network. As author-entrepreneurs we need to know how to use it for book marketing and building an...

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How To Create A Facebook Fan Page For Your Book Or Author Brand

There is no getting away from Facebook! Whether you love it or hate it, you have to be on it as part of your author platform. A few weeks ago, I interviewed social media strategist Amy Porterfield who...

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How To Use Facebook Advertising To Market Your Book

Generally, I’m a fan of free marketing like blogging, social networking, podcasting and video creation. All these things take time but are free or very cheap. But sometimes, there is a place for paid...

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7 Social Networking Mistakes To Avoid

Everyone says you must social network as part of your author platform. Publishers, agents, self-publishing marketing people, other authors. It now seems part of the non-negotiable author platform for...

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Social Media: Why Don Draper Won’t Take Your Excuses

I love Mad Men and I love Twitter so I’m clearly a fan of this guest post from Steven Lewis from Taleist.com Don Draper from Mad Men What would a writer for the 60s make of today’s opportunities? I...

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Successful Book Marketing Using Facebook Ads With Adam Croft

If you write a great book, it will not fly off the virtual shelves unless people can actually find it. In today’s interview, crime author Adam Croft describes how he used Facebook Ads to drive his book...

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Book Marketing: Facebook Advertising For Authors With Mark Dawson

Facebook advertising is a core part of my business now, and I only started using it because of Mark Dawson. In this interview, we discuss why Facebook Ads are so powerful and some specific examples as...

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